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About
The Founder

Since I was young, I’ve always been happiest when I’m making things. But after spending years living in a tiny New York City apartment, I found I just wasn’t happy without space to create and well, just be.

So I decided to simplify my life. I moved to Venice to live by the beach and started focusing on the things that were important to me. Spending mornings swimming in the ocean or out on my board. Reconnecting to nature—and myself —by spending time in my local community garden and studying herbalism.

When I began the journey of making these products, I wanted them to be infused with the laid-back California spirit I love so much. I wanted them to be effortless and healthy, but I also wanted them to actually work.

I spent years developing this line working with incredible partners who helped make every aspect of Playa come to life. We have all put our hearts and souls into these products, and the end result is something I never imagined I could create.

I love our funky California beach town. Our small, passionate team. And, of course, I love our products. I hope you do, too.


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Press

  • “The New Hair-Care Line Bottling Up California Cool.”

  • “The New L.A. Hair Brand New York Girls Can't Stop Preordering”

  • “The Beauty of Summer Essentials 2017”